Punters loved the Cox Plate being run on the same day as the AFL Grand Final with the Moonee Valley Racing Club reporting huge broadcast numbers of the meeting.
Crowds weren’t present at the 100th Cox Plate because of the COVID-19 crisis but the MVRC was thrilled with the ratings record by Channel 7’s free-to-air coverage.
The Cox Plate itself averaged 600,000 viewers nationally with 436,000 of those in metro areas, which representing increases of 64 and 86 percent year-on-year respectively.
The MVRC reported the overall coverage numbers were up by more than 40 percent around Australia and by more than 56 percent in metro areas.
Glen Boss returns to the mounting yard aboard Sir Dragonet (IRE) after winning the Ladbrokes Cox Plate at Moonee Valley. Photo: Scott Barbour/Racing Photos via Getty Images.Source:Getty Images
“We are delighted with the Channel 7 ratings that have come through for Ladbrokes Cox Plate Day and are thrilled that our great race was enjoyed by so many across Australia,” Alastair Dwyer, the MVRC’s General Manager of Racing and Media said.
“Once we knew we were unlikely to have a crowd trackside, we invested a lot of time working alongside our broadcast partner in Channel 7 on ensuring our raceday was a ‘made for TV’ event and it showed with the quality of the broadcast on Saturday.
“To know that so many people took in the 100th running of the W.S. Cox Plate is a fantastic feeling and shows the standing of the race in the Australian sporting landscape”.
Cox Plate wagering figures are expected to be released on Wednesday.
Originally published asMassive jump in Cox Plate TV audience
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